There are different forms of marketing but the affiliate is the oldest one. In this form of marketing, one recommends someone to any online product when any visitor goes through with that product or buys it, then a part of the commission is made to that person who referred it to the visitor on the basis of that recommendation. Affiliate marketing is a form of performance-based internet marketing practice, that made selling easier and more competitive. Many companies nowadays use this marketing form to build more powerful and beneficial online businesses.

Affiliate marketing methods:-

Nowadays many companies are using affiliate forms of marketing. Some of the most popular methods are, pay-per-check, social media, email, website/content search engine optimization, etc. The most important task in affiliate marketing is to apply the most effective and suitable method to make more benefits.

1. PAY PER CHECK

Most popular in the paid search method. The merchant needs to select some keywords which are related to his product. This method has a lot of drawbacks. The keywords that the merchant chose might not be the exact keywords that the consumer might type. For this, the merchant needs a good knowledge of AdWords and also should keep track of whether the keywords are being able to generate traffic.

2. SEARCH ENGINE OPTIMIZATION

SEO in affiliate marketing is good for the promotion of a company. SEO helps companies to be on the top pages of search engines. The visibility of the website will increase the likelihood of consumer users by clicking on its URL. Here also, the right keywords play an important role in high the rank of a particular website.

3. E-MAIL MARKETING

An easy way to connect with the consumers by sharing link which directly connects the consumer to the company’s website. It considers being more beneficial when the consumer used to share his or her email address which later on added to the company’s subscribed list that provides Promotion through emails.

4. SOCIAL MEDIA

A form of marketing in which you can share information on social media networks quickly. The sharing speed of social media marketing is beneficial for the merchant and the consumer. Social media is used for multipurpose as you can sell and promote products over here and get feedback and then sell products altogether. The visibility of a company’s link on social media networks allows advertisers to track their affiliates through sharing management functions.

5. WEBSITE CONTENT METHOD

Here, an affiliate can post or write a review to advertise the product. Merchants can also write post links to promote their products. There is little difference between the website content method and the social media method. When a link is shared on social media, then, only the title and picture are shown to consumers,
then they have to click on that particular link to know more about the product and the company. But in the website content method, the audience can view the full content of the post. No more multiple clicks. Affiliate marketing blogs is another good way to attract consumers.

Apart from methods, there are various affiliate models that are used to do online marketing. Some of them are coupon models, product reviews, AD banners, review blogs, offline affiliates, etc.

1. COUPON MODEL

When a consumer clicks on the coupon banner to reach to the website and buy products. Banner has an affiliate link. Through coupons that members had, non-members are attracted by the deals and offer provided on the company website. An affiliate link makes the website a more effective advertising site.

2. PRODUCT REVIEW

Reviews are important to increase the purchase of the product. A review can change the decision of the consumer to buy a product. It is important to present positive reviews to the consumer to access them.

3. REVIEW BLOGS

It is a new method to view the product of different websites. A companion table is shown to the consumer which contains a price and the details of the same product on different websites at different prices. The table also has a direct link to purchase them. It is a new review model in affiliate marketing that compares the related websites.

4. AD BANNER

The pictures on the Ad banner have a backlink that directs the consumer to the product of the website. The backlink has an affiliate ID’S which helps advertisers to track the affiliate. Banners can be displayed on a website or forums where it is easy to attract more consumers.

5. OFFLINE AFFILIATE

Here, an affiliate promotes the products by recommending the same to the audience by inviting them to click on the link to purchase them. Offline affiliate is broadcasted on radio or TV shows. The audience gets attracted by the information given in that advertisement and gets curious to access the link.