social media optimization (SMO) is a strategy to build and interact with the target audience. By promoting your site through social media, while using the principals of SMO, will help your service to become popular among the targeted audience. social media optimization (SMO) helps to emerge the uniqueness of your site and make it more engaging to the audience.
It is a framework for connecting with people. If you have relevant and sharable content then SMO will help your site to become more visible among the audience. The main goal of SMO is to create more social media engagement through social networks that build a learning and researching environment for your audience.
The outcome of SMO is an involved and engaged audience for an organization. An involved audience then makes secondary effects, including increasing web traffic on your page. The main element of social media optimization (SMO) is content.
Content can include items that can be shared through the social networks, whether it’s a hashtag, image, or text. Apart from content, social media optimization (SMO) is way more than just content as it focuses on being balanced and sensible to the audience.
social media optimization (SMO) is about being active and visible on social networks for the benefit of your audience. SMO builds a wide and flexible environment for engaging with people, listening to the audience, and making connections. SMO works for both, the audience and as well as for the organization as it develops and encourages genuine interest among the audience.
Social networking sites benefit the SMO most, as it directly connects with the audience. So in simple words, SMO is the manner of increasing the attention of a product, or event by using social networks to generate viral publicity.
Principals of social media optimization (SMO)
• Create sharable content:-
create content that is useful and relevant for the audience. This principle also includes practical planning for sharing web content across multiple platforms.
• Make sharing ease:-
This means using tools to increase content sharing at the time of use. This also helps restrict barriers to take advantage of sharing tools used in other platforms such as FACEBOOK open graphs,
TWITTER cards, SOCIAL button, and hashtags.
• Reward engagement:-
This principle means so actively or records the interaction of the audience on social media. And rewards the users who engaged with your content. This principle also helps an organization to communicate with users. Or users to communicate with the organization by using hashtags, comments, and references. By using this principle, you can get to engage with more people.
• Proactively share:-
An organization can have the best content promoters by proactively sharing the services through social networks. This starts with understanding the interest of the audiences through surveys etc.
• Measure use and encourage reuse:-
measuring use means to analyze the use of your content by using qualitative and quantitative methods to know the number of shares and repost of your content on multiple social networks. Encourage reuse means by creating a culture of sharing and reuse among the audience. This principle helps to create a community of engaged users who can use the site and its services regularly.