What is digital marketing | Digital marketing| How digital marketing works
Source google

• Digital marketing is the new era of marketing method for promotion,
advertising and reaching to customers and businesses (B2C
and B2B) through the internet.

• So basically, digital marketing is all about social media marketing as to promote the product and services through different technologies to
attract people to turn customers.

• Unlike print media marketing and electronic marketing which are
intended to do different things, digital marketing actually works on the internet on the web through websites, web portals, web applications, e-commerce, social media, content marketing, video marketing, all these comes under digital marketing.

How is digital marketing different from traditional marketing?

1.Traditional marketing:- In this type of marketing, the organization used to promote its product and services through radio, television, business cards, billboards, etc. In other words, it’s a platform where there is no use of social media or the internet.

• Communication about services with a group of people.
• Source of communication:- calls, emails, letters, etc.
• Highly expensive and time-consuming method.
• Reach out to a specific audience or customers.
• Best for a local audience.
• Complicated when it comes to the consequences and effects of the campaign.

2. Digital marketing:- the term is used to accomplish modern marketing goals through media and technologies.
• Direct communication with the customers to put questions and suggestions about the services.
• Source of communication:- chats, emails, and social websites.
• Fast, quick and developed campaigns.

• Ability to reach out to billions of people through blogs and videos, etc.
• Best for a global audience.
• Campaign effectiveness through statistics and analytics.

How digital marketing works?

• Organizations can use these platforms to make their product and services familiar to the people by promoting it naturally through social media like Twitter, Instagram, Facebook, Pinterest, etc.

• Website, e-commerce portals, social media, email, videos, and blogs.

5D’s of Digital marketing:-

Digital device:- attracting audiences through websites and apps connected with devices like smartphones, tabs, computers, game devices
, etc.
Digital platform:- interacting with the audiences through social media like Facebook, Twitter, LinkedIn to let them aware of the product.

Digital media:- reaching out to the people through paid advertising methods.

Digital data:- organization used to collect information about audiences about their experience with the services.

Digital technology:- organization used to create engaging marketing technology through websites.

Digital marketing channels?

SEARCH ENGINE OPTIMIZATION (SEO):- used to optimize the websites for increased visibility across the search engines.

SEARCH ENGINE MARKETING (SEM):– paid advertising through display ads.

SOCIAL MEDIA MARKETING (SMM):- promotion through social media websites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.

EMAIL MARKETING:– Reaching out to customers by sending emails on product offerings.

THE OTHER CHANNELS ARE– viral marketing, affiliate marketing, video marketing, online reputation marketing, mobile marketing, content marketing.

WHAT ARE THE ADVANTAGES OF DIGITAL MARKETING?

• Enormously cost-effective.

• Fewer resources, time, and efforts in reaching to customers.

• Wider reach, as you can reach to the billions of customers and businesses quickly.

• Promote products, services, and solutions by means, of texts, images, and videos.

• Multiple sources of channels such as websites, social media, and emails.


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